As an entrepreneur, I know how hard it is to keep up with all the ways to connect with potential clients. But email marketing is an essential part of any growing nutrition business.
A successful email marketing campaign is a completely passive way to build a relationship with future clients. Set up a series of emails once and let it nurture leads and attract clients while you do other things!
Here are five reasons why email marketing is a must-have component of your nutrition business and how it can help increase your revenue.
1. Direct Communication with Your Readers
The inbox is the most sacred and private place in the digital world. Anyone and everyone is “chatting” with your clients on Facebook, Twitter or Instagram, which means your content might not get the notice or attention it deserves.
Not to mention that algorithms dictate what people see and when they see your content. A newsletter is the best way to get your clients’ undivided attention and spend a little one-on-one time with them in their inbox.
2. Instant Access to Potential Customers
By landing in the inbox of your reader, a newsletter gives you instant access to customers. These are people who visited your website and liked it so much that they signed up to hear more from you!
In other words, they are most likely to buy what you are selling. A successful email marketing campaign sends these people a series of emails that are of interest to them.
For example, you may already know they are interested in a certain topic because they opted in to download something that teaches them about that topic. An email marketing campaign informs them more about that info, why you’re an expert in the field and any products or services you have available that can solve their problem.
And all of this happens the minute they sign up and join an automated sequence!
3. Increase Traffic to Your Website
Maybe your main goal is to increase traffic to your website to cash in on ad revenue or cultivate a relationship with readers for later. Let’s be honest — with all the information on the Internet, it’s easy to assume that your readers might miss some of your blog content.
With a newsletter, you can put the content that you want your readers to see directly in front of them, ensuring that a great post won’t be missed. You can also send weekly emails about a certain topic to make sure you stay top of mind for when you do have a product to sell.
4. Build a Personal Relationship
Remember the days of getting letters — or even handwritten cards — in the mail? Although those days are long gone, there is still a way to write a letter to the people who you want to reach: potential clients.
A newsletter lets you communicate directly and build a personal relationship with your audience. You can share your story about why you’re so passionate about a certain nutrition topic. You can also share videos or testimonials of how you’ve helped people with problems similar to the reader. People are more likely to read your content and buy your services if they feel like they know you.
5. Promote Partnerships
For dietitians who partner with brands, sponsorships make their careers possible. And more eyeballs on the content makes the client happy and may help you secure future deals.
An email marketing campaign can help you share info about your partnerships and any content you create for a brand. For all the reasons listed above, brands will love to sponsor your newsletters.
Where to Start with Email Marketing?
Hopefully I’ve convinced you that email marketing is an essential part of your business. If you don’t have any sort of newsletter set up, you may be thinking, “Where do I start?” These tips will help.
- Sign up for an email marketing service. There are several free options available. Research and demo a few to find what works best for you.
- Make sure there is an opt-in form on your website. You can’t send out a newsletter if you don’t have a list of people to send it to.
- Determine how often you will send the newsletter. If once a week sounds overwhelming, then once a month may be more doable.
- Make your newsletter look professional. Edit for typos. Use the same font throughout. Check the links to make sure they go to the correct pages.
- Write a catchy subject line. Sending out a newsletter is just one step in your email marketing journey; you also need to entice people to open your newsletter. This happens with a killer subject line that makes people want to read more.
- Include an offer. This may not apply to every newsletter you send, but email marketing is a great free advertising tool. Selling a nutrition workshop, cookbook or online class? Highlight these things in your newsletter and drive traffic to your sales page. The people on your list have already been to your site and liked what they saw enough to give you their email address. Now that you have their attention, offer them something!
If it all sounds overwhelming, let’s chat! We work with nutrition professionals to build start-to-finish email marketing campaigns that increase their revenue. Check out our services and get in touch!